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A comprehensive archive of ORIENT Watches. Each model or type is featured with detailed pictures & specifications to tell you virtually everything you need to know about ORIENT wristwatches we've handled since 2005.
ORIENT Watch Co., Ltd. is a Japanese watch company, established in 1950.
The ORIENT Watch company traces its roots back to 1901 & the horological marketing of its founder, Shogoro Yoshida, in Tokyo. For many years, ORIENT was number three in the Japanese watchmaking triumvirate of Seiko, Citizen, & ORIENT. However, Casio, riding on the heels of the quartz revolution begun by Seiko in the 1970s, quickly supplanted ORIENT with watches that were marketed primarily in the United States, but which were also popular in Japan & Asian markets. Nevertheless, ORIENT stayed the course with a conservative design philosophy & a marketing strategy that has largely ignored the US in favor of Japan & other Pacific rim countries, the Middle East, Russia, & South America.
Today, ORIENT has manufacturing facilities in Japan, Singapore, & Brazil, & offers a wide range of watch designs & styles, including quartz, mechanical, & light powered (similar to Citizen's Eco-Drive line). Seiko Epson now owns a controlling interest (52%) in ORIENT.
In 1985 ORIENT & Seiko established a joint factory. ORIENT produces a range of automatic & quartz watches ranging in price from reasonably inexpensive (about 50USD / 50Euro) to very expensive (7000USD). ORIENT Star & ORIENT Star Royal are the middle & high-end brands, with the Royal ORIENT being their flagship line.
Mid-priced ORIENT watches are perceived by enthusiasts as offering very good value for money. ORIENT manufactures its own movements, which is quite unusual. Most manufacturers outsource this aspect of their business.
ORIENT watches are not popular in North America, but appear to be popular elsewhere in the world. North American purchasers can find ORIENT watches on the usual auction sites. ORIENT Star & ORIENT Star Royal watches are quite hard for North American purchasers to find.
Wikipedia contributors. ORIENT Watch. Wikipedia, The Free Encyclopedia. February 7, 2007, 12:17 UTC. Available at: http://en.wikipedia.org/withindex.php?title=Orient_Watch&oldid=106293998. Accessed May 1, 2007.