Our watches are pre-owned or vintage, unless stated otherwise. Their capacity to tell accurate time & manage power is consistent with available technology during their time of production.

Never experiment with a watch unless you are a watchmaker - Curiosity killed the watch! When unsure about setting features, please contact us!


A comprehensive archive of INVICTA Watches. Each model or type is featured with detailed pictures & specifications to tell you virtually everything you need to know about INVICTA wristwatches we've handled since 2005.

invicta diver automatic day-date watch


Invicta Watch Group is a Florida-based watch company founded in 1837 by Raphael Picard in La Chaux-de-fonds, Switzerland. The Picard family owned & operated the company until 1991, when the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center & repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company & frequently appears on televised ShopNBC programs.

The new management took over manufacturing & continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the:

  • S. Coifman,
  • Potger-Pietri,
  • Activa,
  • Brizo,
  • Cacciato & Joss,
  • Pastorelli,
  • & Technica lines.

Upon moving primary operations from Switzerland, Invicta has continued to design watches, but have outsourced manufacturing to third parties in Switzerland & the Far East. Recently the company also began assembling from facilities at the company's Florida headquarters. Any timepieces manufactured in the United States are part of the "Made in the U.S.A." collection. Swiss-made watches are labeled as such, while the Far East watches are labeled with the country of origin of their movement, as Invicta utilizes ETA (Swiss), Sellita (Swiss), RONDA (Swiss) & Citizen/Miyota (Japanese) movements in their product lines. Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.

Arguably, Invicta's most lauded releases were the Pro Diver & Lupah product lines. The watches in the Invicta Pro Diver series, modeled after the Rolex Submariner & Omega Seamaster, have become widely considered as some of the finest automatic divers for its price point. The Invicta Lupah is available in 196,560 variations & is one of the company's most distinct designs.

Wikipedia contributors. Invicta Watch Group. Wikipedia, The Free Encyclopedia. May 3, 2008, 11:37 UTC. Available at: http://en.wikipedia.org/.... Accessed June 30, 2008.

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